RAISE + DEPLOY
DIGITAL FUNDRAISING AND ORIGINATION
We work with a broad range of clients to support raising and deploying capital. This includes charities, listed businesses and investment management companies. For the PE and VC firms we also support coverage and origination by distributing content to the management teams of addressable markets.
We typically start by performing our digital audit to ensure all digital channels and platforms are connected correctly and capturing the right data. We then establish the audiences and outcomes we want to achieve before building end-to-end campaigns. For retained clients we then map out events for the following year and create a timetable to support them.
Original quality content is crucial to driving traffic to your site and achieving your goals. Video is proven to be the most effective medium. We create content that projects your messages and opportunities credibly, attracts the right prospective investors and builds confidence.
Our fundraising distribution activities are complemented by our SaaS investor marketing product Stakeholder. We map out the investor audiences that suit each investment. These could be family offices, sovereign wealth funds, intermediaries, advisers, IFAs, retail investors or thematic investors connected to impact, a sector or a geography. Content is distributed through paid social, search, display and owned channels.
Using our quality score system we are able to develop a tailored metric system that benchmarks performance against preferred outcomes and targets. One enquiry can be worth more than thousands of views so we focus on conversions e.g. enquiries, meetings, investments or sign ups. These benchmarks can then be measured by campaign or time period.