ENQUIRIES + CUSTOMERS
GROW YOUR BUSINESS + PIPELINE
We work with many companies on their digital business development and sales activities. We have a strong focus on business services companies and the technology sector. Most of our clients have a sales cycle that requires confidence to grow and relationships to be developed. We help them take the first step.
New client campaigns start with our Framework Digital Audit to ensure all digital channels and platforms are connected correctly and capturing the right data. We then determine the objectives and create the strategy, tactics and timetable to achieve them. We can support events, book meetings, or generate on-site sales if companies are set up correctly for e-commerce. Everything is tracked and attributed.
Original quality content lies at the heart of our most successful campaigns and is crucial to capture attention and drive traffic. Video is proven to be the most effective medium. We create multiple touch points in our campaigns to get customers familiar with your brand and draw them towards your business using different content cycles to attract enquiries at the right time.
We build custom audiences that map out the key people involved in any sales decision making process. This covers the decision makers, important colleagues, partners and advisors. We use your data and our own market research to grow your network and expand your contacts with every campaign. Content is distributed by paid social, search, display and owned channels.
Using our quality score system we are able to develop a tailored metric system that benchmarks performance. With a focus on revenue we can determine how campaigns feed into the pipeline and support sales across the year to generate measured returns and confidently encourage further investment into the right digital channels.