RAISE + DEPLOY CAPITAL
We use digital channels to support how asset managers raise and deploy capital. By combining content, technology and data we increase access to institutions, intermediaries, advisers and private investors. We also connect direct investors with the management teams of potential portfolio companies.
We first review the digital framework to ensure all channels and platforms are connected correctly and capturing the right data. We then map out the timelines, audiences, UX, outcomes and targets. For retained clients, we create a timetable to support events for the year ahead
We merge Stakeholder, our global investor audience data, with your own addressable market to create a “custom audience” for distribution. These audiences can include family offices, sovereign wealth funds, IFAs, retail investors or themes such as impact investment. Content is distributed through paid social, search, display and owned channels.
We monitor campaigns and performance using statistics and trends across all platforms, channels and devices. Using our Quality Score, we develop a tailored metric system that benchmarks performance against preferred outcomes and targets. This allows us to improve performance and provide monthly reports.