Charities

FIND NEW FUNDING SOURCES

We use digital channels to support how charities find and stay in touch with their donors. By combining content, technology and data we increase access to both restricted and unrestricted sources of funding. These sources range from one-off and monthly donations through to corporate sponsors, trusts and sovereign wealth funds.

Planning

We first review the digital framework to ensure all channels and platforms are connected correctly and capturing the right data. We then map out the timelines, audiences, UX, outcomes and targets we are looking to achieve. For retained clients, we create a calendar of events to support the year ahead.

CONTENT

Our in-house content creation services cover design and copywriting through to video production and animation. Video is the most effective medium online and is at the heart of our most successful campaigns. We create content that encapsulates your charity, to generate the desired response and attract donations.

Distribution

We align each campaign to the best suited audience demographics and interest groups to achieve the best results. We conduct peer reviews, merge our Stakeholder audience data and your own available data insights to create custom audiences. Content is distributed through paid social, search, display and owned channels.

Measurement

Using our Quality Score, we develop a tailored metric system that benchmarks performance against preferred outcomes and targets. If everything is attributable we can then determine the value for each event. These benchmarks can then be measured by campaign length or month by month.