FIND NEW FUNDING SOURCES
We first review the digital framework to ensure all channels and platforms are connected correctly and capturing the right data. We then map out the timelines, audiences, UX, outcomes and targets we are looking to achieve. For retained clients, we create a calendar of events to support the year ahead.
Using our Quality Score, we develop a tailored metric system that benchmarks performance against preferred outcomes and targets. If everything is attributable we can then determine the value for each event. These benchmarks can then be measured by campaign length or month by month.