ESTABLISHING DIGITAL AUTHORITY WITH VIDEO SEO

WILLIAMS HYBRID POWER

Williams Hybrid Power (WHP) developed an environmentally friendly solution for mobile 
or stationary energy recovery and storage

Brief

Showcase WHP’s environmentally friendly energy solutions, demonstrating how they store energy when vehicles slow down and use energy when they accelerate

Strategy

Guide conversation around key terms to give WHP prominence by optimising content for search, allowing WHP to be presented as the first movers in the space

Films

Produced a 3D animation that explains the technology, showcasing a range of vehicles that benefit from the use of these applications 

Digital​

Create a microsite for WHP to showcase their technology for vehicles and stationary applications. Optimised the site and videos for search on Google and YouTube

Measured Impact

No.1 in Google for “Hybrid Flywheel” search term

No.1 in YouTube for “Hybrid Flywheel” search term

21,000+ organic views on YouTube