Williams Hybrid Power (WHP) developed an environmentally friendly solution for mobile or stationary energy recovery and storage
Brief
Showcase WHP’s environmentally friendly energy solutions, demonstrating how they store energy when vehicles slow down and use energy when they accelerate
Strategy
Guide conversation around key terms to give WHP prominence by optimising content for search, allowing WHP to be presented as the first movers in the space
Films
Produced a 3D animation that explains the technology, showcasing a range of vehicles that benefit from the use of these applications
Digital
Create a microsite for WHP to showcase their technology for vehicles and stationary applications. Optimised the site and videos for search on Google and YouTube