Films
Produced an introductory film explaining how the case believes compensation is due for owners of vehicles that were affected by the cheat device
UK VW EMISSIONS LEGAL ACTION
VW EMISSIONS ACTION
Slater and Gordon is one of the UK’s largest and well known law firms, leading the group litigation order against VW Group for the emissions scandal
Brief
Create a platform for people to register their interest to join the UK legal action against the VW group for the emissions scandal
Strategy
Create an independent identity and brand for the legal case, enabling people to register their interest to join the legal claim
Digital
Created a mobile-first website focused on SEO. Launched PPC campaigns on Facebook, Twitter and LinkedIn and developed a Google Ads strategy on both the Search + Display Network
Measured Impact
60,000+ visits on the day of launch
100,000+ people registered interest to join the claim
No.1 in Google for majority of searches related to UK VW legal case