Films
Produced Generation IP: 2025, a short film visualising what the world would look like with an increasingly mobile workforce including collaboration, data protection and the health service
A STORY FROM THE FUTURE TO ATTRACT CIO + CTO ENQUIRIES
VIRGIN MEDIA BUSINESS
Virgin Media Business is a telecommunications provider specialising in providing services to businesses.
Brief
Demonstrate how Virgin Media Business intends to displace BT as the incumbent telecoms service provider to businesses across the UK by 2025
Strategy
Conduct a report on the future of the data economy (working with The Future Laboratory) to see what life in the UK might look like if data trends are maintained
Digital​
Created a web app that Virgin Media employees could use when presenting the campaign. Distributed the campaign to CIOs, CTOs and various publishers to start discussion on what the future might look like in a growing data economy
Measured Impact
Coverage from BBC, TechRadar + Huffington Post
40%+ of UK CIOs reached
50%+ of UK IT managers reached
90,000+ views on owned channels