GROWING AWARENESS, SUBSCRIBERS + NEW KEY CONTACTS

SOCIAL PROGRESS IMPERATIVE

The Social Progress Imperative is a US-based, not for profit organisation, whose mission is to improve the lives of people around the world by advancing global social progress

Brief

Create a campaign that distributes the launch of the Social Progress Index globally, and generate as much interest and engagement as possible by focusing on key stakeholder groups

Strategy

Develop the concept, branding and visuals for a suite of content that was launched simultaneously and distributed around the world

Films

Created a flagship “What is the Social Progress Index” animation to explain how the index uses complex data to give each country a performance score. Index results animations, infographics and other content were also produced

Digital‚Äč

Distribution across multiple social channels including a Thunderclap social media launch as well as PPC campaigns on Twitter, Facebook and LinkedIn primarily focused on policymakers and key influencers

 

Measured Impact

5,500+ signup to SPI newsletter

19,800+ mentions

498,000,000+ impressions

2.3 million reach in Thunderclap launch

New commercial + EU Government relationships

TESTIMONIAL