A VIDEO BASED PRESS RELEASE FOR A MAJOR ANNOUNCEMENT

SNC-LAVALIN

 SNC-Lavalin provides engineering, procurement and construction services to the mining and metallurgy, oil and gas, environment and water, infrastructure, and clean power sectors

Brief

Support the announcement of the Atkins acquisition, and explain the synergies between the two organisations as well as future growth plans

Strategy

Create a video-based press release with the CEOs of both Atkins and SNC-Lavalin outlining the strategy in order for investors and employees to understand the objectives

Films

Using a presenter to interview management at SNC-Lavalin’s London headquarters, and created a selection of animation sequences to present the key messages in both French and English

Digital​

Launched the press release through SNC-Lavalin’s website, YouTube, LinkedIn, Twitter and the company RNS feed

Measured Impact

5,500+ views on YouTube

Launched simultaneously on all channels on day of announcement (3 July 2017)

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