USING VIDEO TO BUILD AWARENESS
+ NEW MEMBER ENQUIRIES
RESOLUTION
Resolution is an organisation of 6,500 family lawyers and other professionals in England and Wales who believe in a constructive, non-confrontational approach to family law matters
Brief
Create a campaign to introduce the core beliefs and raise awareness of Resolution, and to support the organisation during the Annual Family Dispute Resolution week
Strategy
Produce a series of commercials to present key statistics and facts around the effect that divorce has on the children, families and other people around the couple separating
Films
Created a film called “A Better Way to Divorce” which looks at a snapshot of a family arguing and how the couple and children are affected, whilst highlighting some key Resolution statistics
Digital​
Optimised content for search on YouTube and distributed through LinkedIn to attract new members to the organisation
Measured Impact
20,000+ video views on YouTube
PPC LinkedIn distribution resulting in multiple enquiries