USING VIDEO TO BUILD AWARENESS + NEW MEMBER ENQUIRIES

RESOLUTION

Resolution is an organisation of 6,500 family lawyers and other professionals in England and Wales
who believe in a constructive, non-confrontational approach to family law matters

Brief

Create a campaign to introduce the core beliefs and raise awareness of Resolution, and to support the organisation during the Annual Family Dispute Resolution week

Strategy

Produce a series of commercials to present key statistics and facts around the effect that divorce has on the children, families and other people around the couple separating

Films

Created a film called “A Better Way to Divorce” which looks at a snapshot of a family arguing and how the couple and children are affected, whilst highlighting some key Resolution statistics

Digital​

Optimised content for search on YouTube and distributed through LinkedIn to attract new members to the organisation

Measured Impact

20,000+ video views on YouTube

PPC LinkedIn distribution resulting in multiple enquiries