FUNDRAISING FROM SOVEREIGN WEALTH FUNDS

OXFAM

 

Oxfam is a globally renowned aid and development charity working with partners in over 90 countries to fight poverty

Brief

Create a film that presents the six elements of Oxfam’s strategic plan to tackle global poverty and injustice.  This film was to be used as a fundraising tool with sovereign wealth funds and family offices

Strategy

Develop the concept, branding and script for the video marketing campaign in multiple languages for worldwide distribution

Films

Based on the idea that poverty is a puzzle and therefore solvable, we used the iconic Rubik’s Cube® to showcase the strategy. And worked with British “speedcuber” Alex Lau to create the film

Digital​

Distributed the campaign in multiple languages through YouTube, the Oxfam websites and various email campaigns to support global fundraising activities

Measured Impact

Supported fundraising from sovereign wealth funds

100,000+ views across all languages and platforms