A NEW FOCUS FOR A WORLD LEADER IN ENERGY STORAGE

LECLANCHÉ

 

Leclanché is a world leader in high quality energy storage solutions which is accelerating the integration of renewable energy into grids and powering the electrification of transport

Brief

Redesign and restructure the website to reflect the new business focus on renewable grid energy, customised solutions and the electrification of transport

Strategy

Brand and language refresh, restructuring how the business units and divisions are presented and producing content to visually communicate the company’s transformation

Films

Created a series of case studies to showcase flagship projects from each business unit, including key management interviews outlining the new growth strategy

Digital​

Designed and built a website to present the new ambition and focus. Created an inbound framework to encourage enquiries from visitors to automate the management of new prospects. Provided SEO recommendations to increase organic traffic

Measured Impact

Increase in organic traffic relating to the new strategy

Increase in enquiries generated through the website

 
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