Films
Multiple trips filming in Mali to produce video announcements including the start of construction, progression throughout the year and announcing production had begun on time
ATTRACTING NEW INVESTORS WITH THE PROMISE OF GOLD PRODUCTION
HUMMINGBIRD RESOURCES
Hummingbird Resources is a West African gold explorer and developer
which listed on AIM in December 2010
Brief
Create a video campaign to demonstrate how the company was committed to commencing production at the Yanfolila asset in Mali
Strategy
Produce an initial overview video and then provide updated content throughout the year to chart the asset’s development and show the first gold pour
Digital​
Created a PPC native video strategy on Twitter based around the London Stock Exchange to target new retail investors and a LinkedIn campaign targeting investment organisations
Measured Impact
PPC native video campaigns on Twitter + LinkedIn
39,000+ Twitter media views
6,000+ YouTube views through the website
Increased value + volume of shares during both campaigns