INCREASE CONVERSIONS FOR UNRESTRICTED FUNDING

DOCTORS OF THE WORLD (UK)

Doctors of the World (UK) is an international human rights organisation providing medical care to vulnerable people

Brief

Redesign and restructure Doctors of the World (UK) website in order to improve online presence, increase the size of their database and attract more donations

Strategy

Create a detailed peer review, using heatmaps to understand current user journeys to prioritise content and outcomes from visitors

Films

Produced a film to highlight the ongoing need for a London-based clinic with testimonials from doctors who volunteer at the clinic

Digital‚Äč

Built a website that serves patients, the UK professional healthcare sector, increases awareness of new campaigns as well as attract members of the public for fundraising

View the Doctors of the World website

Measured Impact

Over 100% increase in both the volume and value of donations over a five month period

435% increase in newsletter subscriptions since the launch of the new website