EXPANDING BUSINESS NETWORKS WITH THOUGHT LEADERSHIP

Actis

Actis is a leading investor in growth markets across Africa, Asia and Latin America. Since inception the firm has raised over US$19bn

Brief

Develop social media strategy, increase followers and email subscriptions. Improve online engagement and workflows for key target audiences from across the investment community

Strategy

Every quarter Actis publishes Macro Forum: The Street View, a thought leadership platform that covers their asset classes and markets. Using this platform, we distributed content to an addressable market of investors and key stakeholders

Films

Highlighted key information, results and statistics used in flagship articles from The Street View. Showcased content to introduce the platform and encourage new subscribers

Digital​

Distributed content through Twitter and LinkedIn to senior investment professionals from selected firms, created a user experience driving them to visit the website and subscribe for future content or follow on social

Image: Actis

Measured Impact

Increased LinkedIn followers by 52% from 14,093 to 21,500+ in less than a year

Received notable engagement from companies + CIOs within addressable market

Generated over 180,000 impressions across target institutions using video content

200+ new subscribers to Macro Forum: Street View

Compared to the previous period:

  • Page views increased 66.7%
  • Video views increased 379.1%
  • Pdf + report downloads increased by 525.1%