Awareness + Authority
BE HEARD AND UNDERSTOOD
For many organisations the focus is not to grow revenue, but to grow awareness and improving the understanding of what they believe in, stand for or are looking to change. When the goal is to deliver clear communications to create ambassadors, we can support campaigns of any scale.
We typically start by performing our digital audit to ensure all digital channels and platforms are connected correctly and capturing the right data. We then map out a campaign to frame the conversation and objectives to suit your target audiences. This may require gathering relevant public support as well as connecting with a select group of individuals to make the difference.
Quality, original content is crucial to delivering your message and video is proven to be the most effective medium that drives maximum engagement. You can produce a range of content to support different levels of understanding depending on the knowledge and sophistication of the viewer.
We create a custom audience that cover the range of individuals and organisations that are connected to the campaign. These may be journalists, civil servants, people from specific sectors, roles or reaserch institutes. We also review the organisations that are interconnected and support decision making or provide advice. Content is distributed through paid social, search, display and owned channels.
Using our quality score system we are able to develop a tailored metric system that benchmarks performance against the preferred conversions and people. When one individual can have a disproportionate impact on the success of any campaign we can identify and attract the people that matter most to join your movement. These benchmarks can be measured by campaign or time period.