What We Do

We produce measured digital returns

Planning

Calendar Mapping

Campaign Workflows

Strategy

Audit

Custom Audiences

Content

Design + Development

Distribution

Social Media

PPC

SEO

Employee Advocacy

Email

Measurement

Data Analytics

Revenue

Quality Score

Planning

Calendar Mapping

Overview of all key events, campaigns and business goals for the year

Campaign Workflows

Systems and processes for creating and delivering all campaigns

Strategy

Audit

Planning

  1. Brand: Understand the messaging and identity
  2. Management: Review internal campaign processes

Distribution

  1. Social: LinkedIn, Twitter, Quora and Facebook
  2. Email marketing: Internal and external systems
  3. Employee comms: Internal systems and policies

Strategy

  1. Website: UX, structure, page ranking and benchmarks
  2. SEO: Ranking, keywords and targets
  3. Peer reviews: Analyse competitors and techniques
  4. Content review: All available material
  5. Addressable market: Key audiences and stakeholders

Measurement

  1. Data capture: Systems, integrations and workflows
  2. Reporting: Performance presentation
  3. Goal setting: Establish annual target

Custom Audiences

We specialise in building custom audiences for organisations looking to target specific groups of individuals such as customers, investors, advisers, employees and journalists.

Combining your existing addressable market and contacts with our additional research, we create custom audiences and deliver them tailored content experiences.

Design & Development

Our in-house designers and developers take a collaborative and structured approach to website building and design.

Distribution

Social Media

Policy, management and marketing through social media channels

PPC

Pay Per Click to boost search, display and social media using our custom audiences

SEO

Search Engine Optimisation and marketing best practice

Employee Advocacy

Engage colleagues to amplify content and expand networks

Email

Manage email communications and automation through a variety of platforms

Measurement

Data Analytics

Statistics and trends across all platforms, channels and devices

Revenue

Calculating the return on capital invested for each year and campaign

QUALITY SCORE

We use our own proprietary quality score system to measure the performance of every campaign, allowing us to set targets and continually improve performance.

Event

Client Win = 50
Enquiry or Meeting = 20
Conversion or Sign Up = 10
IP Visit = 4
Repost or Mention = 3
Share or Retweet = 2
Like or Favourite = 1

X

PERSON

10 = Addressable Market
10 = Market Research
8 = Investors
5 = Influencer or Stakeholder
3 = Customer
2 = Partner
1 = Employee